“The next generation in CASE’s 180-year history focuses on a single goal: helping customers get more work done, easier and more profitably than ever before,” says Rebecca Bortner, director of marketing, CASE Construction Equipment, North America. “Our strategic approach in social media is to bring to life our campaign tagline, ‘No One Will Outwork Us’ to earn customers’ trust and help their businesses thrive in relatable, yet creative ways.”
The linchpin of The New CASE campaign is the brand’s Facebook, LinkedIn and Instagram platforms. Content on those channels embraces the industry-known color of hi-vis yellow as a creative hook and declarative headlines to stand apart.
“Although CASE has 180 years of experience in the earthmoving business, we are making moves with the speed and agility of a startup,” says Bortner. “We’re honored that our peers in the construction industry found this effort and specifically our work in the social-media space award-worthy.”
About CASE Construction Equipment
CASE Construction Equipment is a global full-line manufacturer of construction equipment that combines generations of manufacturing expertise with practical innovation. CASE is dedicated to improving productivity, simplifying operation and maintenance while achieving lower total cost of ownership for fleets around the world. The CASE dealer network sells and supports this world-class equipment, by offering customized aftermarket support packages, hundreds of attachments, genuine parts and fluids as well as industry-leading warranties and flexible financing. More than a manufacturer, CASE is committed to giving back by dedicating time, resources and equipment to building communities. This includes supporting disaster response, infrastructure investment, and non-profit organizations that provide housing and resources for those in need.
CASE Construction Equipment is a brand of CNH Industrial N.V., a World leader in Capital Goods listed on the New York Stock Exchange (NYSE: CNHI) and on the Mercato Telematico Azionario of the Borsa Italiana (MI: CNHI). More information about CNH Industrial can be found online at http://www.cnhindustrial.com/.
SOURCE CASE Construction Equipment